Keith Anthony George II[5] was born in Upper Heyford, Oxfordshire, England. His father was in the Air Force which exposed him to different cultures and music.[5] He graduated from Allen High School and attended San Antonio College.[3]
George's music career began in 2006 as a mixtape DJ working as DJ Youngin Beatz. He performed at various shows and worked with a variety of artists, managers, and music executives. In 2007, George released the mixtape, Untapped market Vol. 1 (Da Underdogz), which featured tracks from artists including Kanye West, Lil Wayne, 50 Cent, Yung Berg, and Nelly.[6] In 2008, he began working with Def Jam executive Sarah Alminawi who was managing Maino at the time. George played a key role in the marketing and promotional success of Maino's single, Hi Hater, which peaked at #8 on Billboard's US Bubbling Under Hot 100 chart.[7][8]
In 2021, George was an advisor and infrastructure head at Kandiid, a social media app which won a W3 Award in 2022. In 2023, he became involved with Fliiks App as Director of Regional Development[9] which earned a Telly Award, two Muse Awards, and a W3 Award in 2025.[5][10][11][12][13]
In 2025, George was a composer and producer on two singles on Sekou Andrews's album, Koumami; The Chosen One: ACT 1 (featuring Lion Babe) and Love Don't Care (featuring Jordin Sparks and Omari Hardwick).[14]
In 2025, he was awarded an Atlanta City Proclamation for Philanthropy and Community Leadership for his partnership with Women's International Grail, a nonprofit organization that assists women, single mothers, and low-income families. He also collaborates with local youth programs, creative networks, and minority-owned startups, providing access to mentorship and industry knowledge.[15]
